The Spring Arbor University logo has been thoughtfully and purposefully designed to reflect the integrity of our institution and the values we hold dear. Hearkening back to (and similar to) one of our most beloved campus landmarks – the Concept sculpture that was created by alumnus James J. Snyder Sr. ‘73 – the logo also draws inspiration from the Wesleyan Quadrilateral. It features a cross enveloped by four quadrants that represent scripture, reason, tradition, and experience.

Logo

When using the Spring Arbor University, care must be taken to use it consistently and appropriately. For clean and uniform presentation, we use standards to protect the space around our logo, wordmark and logomark.

Clear Space

For clean and uniform presentation, we use standards to protect the space around our logo, wordmark and logomark. As depicted here, the logo itself is used to determine the amount of breathing room that should be given to the logomark.

Brand Mark Usage

Incorrect Usage

The only accepted versions of the mark are the above approved lockups. Outside of approved scaling, the mark should never be altered. This includes proportions, lockup, and all other manipulations or modifications.

Colors

Colors can affect our mood, our understanding, how we process information and how we navigate a page. Use of our primary institutional colors reinforces the Spring Arbor brand. We have also developed a secondary color palette to be used when we want more latitude in communicating with audiences.

Primary Colors

Secondary Colors

Typography

Fonts

Proxima Nova will be used for headings and navigational elements.

Opens Sans will be used for all body copy.

Graphic Elements

Using our graphic elements wisely.

Spring Arbor University’s graphic elements often include sweeping arcs. These elements should be used within the set guidelines listed below.

Dominant Shapes

Navy blue, yellow, or image shapes that take up a large portion of the page.

Accent Shapes

Can be layered over dominant shapes in subtle ways to add interest.

Background Shapes

Light blue or gray shapes that are layered behind type and images. Cannot be layered with dominant or accent shapes.

Graphic Elements: Do’s and Dont’s

Dominant shapes are navy blue or yellow shapes that take up a large portion of the page.

Accent shapes can be layered over dominant shapes in subtle ways as seen below – but can only be light blue or gray.

Background shapes can only be light blue or gray and can be layered behind type and images, but not dominant or accent shapes.

Create perfectly smooth shapes.

Shapes should always go off the edge (bleed) of the print or web page.

Graphic elements can be used as a frame for photography.

Photography

Guidance on Using Photography

Photography plays a powerful role in creating and maintaining the Spring Arbor University visual identity. Our photography should be authentic, welcoming, and energetic.Each image should embody the Christ-centered community here at SAU. We prefer using bright, candid photos of people and landmarks around campus.

Lifestyle Photos

Campus Shots